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Digital Marketing



Digital marketing encompasses online strategies to promote products or services. It leverages channels like social media, email, and search engines to connect with audiences, aiming to increase brand visibility and drive engagement.



Through targeted ads and content, digital marketing tailors messages to specific demographics. It analyses user behaviour and preferences, optimising campaigns for better results. This dynamic approach allows businesses to adapt quickly in the ever-evolving digital landscape.



Metrics such as click-through rates and conversion rates gauge digital marketing effectiveness. It's a data-driven field, utilizing analytics to refine strategies. By embracing the digital realm, businesses can efficiently reach and resonate with their target audience, fostering growth and success.

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